![]() It is the line where the typography is set. The lower the contrast of a typeface, the more homogeneous and solid in its appearance, with no great difference between the shaft and its finials. ![]() We can distinguish between high and low contrast. In general, the contrast is defined by the thickness of the shaft. Typographic contrast is the aspect ratio between the thick and thin strokes of the glyphs. In the previous sections, some important concepts have been mentioned that greatly influence and determine the typographic choice and I explain them below: Typographical contrast Most relevant parts of a glyph Contrast, baseline, and height of the ‘X’ The ‘q’, ‘g’ or ‘y’ are glyphs with descenders. Descenders : These are the parts that protrude below the baseline.The ‘t’, ‘h’, ‘f’ or ‘l’ are glyphs with ascenders. Ascenders : They are the parts that protrude above the height of the x.When a typeface has no finials they are called terminals (sans-serif). Finials : Also known as ‘exits’ or ‘serifs’, they are the protrusions of a glyph.Asta: The most structural part of the body of the glyph and the one that defines the contrast.The body of each glyph within a typeface is composed of multiple parts, but there are some elements that are more important in defining and giving this personality. The glyphs are the characters of that font, and these characteristics are what define and give personality to each typeface family. Typographic anatomy refers to the individual characteristics of each glyph that make up a typeface. The grid (the proportion of the columns, the size of the gutter, etc.).The hierarchies of the text blocks (relationship of importance that exists between the elements).The typographic texture (the stain produced by the mass of text when viewed globally).Within this branch, we find aspects such as: It studies the general composition, how texts are organized on a page, and the overall effect they produce. Glyphs and how they behave and affect each other.It studies all aspects of typographic detail and includes such important aspects as: Thus, we can talk about microtypography and macrotypography. ![]() When we talk about typography, it is essential to know that there is a division between two fields to work on the different aspects of this broad discipline. It is therefore of utmost importance to take into account specific knowledge and aspects to choose the fonts that best suit our project. The truth is that typography is one of the most relevant aspects when making decisions about the design of our products since it will not only define part of the feeling that the user perceives when he sees it, but it will also be decisive to facilitate the transmission and understanding of the message we want to communicate to him. Some people may wonder why a designer devotes so much time to the choice of typography when approaching a project.
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